The four dreaded words that keep marketers up at night:
“MaKe It Go ViRaL!!!”
Because as any marketer will tell you, it’s almost impossible to control or plan but it IS the ultimate dream. Do something cheaply and get millions and millions of impressions? Ummm…yes please!
The POINT of guerrilla marketing is to go viral. You’re doing something unexpected in unexpected places to catch people’s attention. It’s the ultimate in marketing creativity, and since AI has infiltrated everything, we now have AI guerrilla marketing.
Take a look at this ad from Samsung. It’s not actually being executed outside, but it’s going viral, just like a traditional outdoor campaign that goes viral.
I love this concept because you’re saving yourself the cost of installation, the time spent dealing with city officials, and all the logistics of making this happen in the real world while still getting the benefits of something going viral.
✨ Viral Content. Remember when the Barbie movie was EVERYWHERE? Besides epic partnerships, Barbie took over our social media for a month or two with an image-generator that created custom Barbie posters for everyone and anyone. There’s nothing stopping you from creating something iconic and shareable with an AI generator and creating a template.
✨ Making The Mundane Beautiful. With AI, something as simple and basic as a QR code can become something beautiful and shareable, as brands are now creating unique QR codes that align with their branding and give value to their audience.
✨ Digital Flash Mobs. Brands have been creating digital flash mobs by having their audiences submit digital postcards with thoughts and opinions to be posted at one single time. I’ve seen non-profits create digital protests by sending custom invitations to their followers to show up at specific time and place digitally. You can use an AI chatbox to answer questions to lead your audience through the process.
My advice is to start somewhere when it comes to AI. Add a chatbox to your website, start using ChatGPT to help with captions, or use AI in your social media scheduling program to determine the best times to post and where.
How are you integrating AI into your campaigns?