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Well this is a weird one and I still haven’t fig

Well this is a weird one and I still haven’t figured out how to sum it all up.

It feels like my intuition has been going off the chart with all of these micro-signs but it’s been coming at me at all angles for a while that it’s been hard to know what exactly to look at.

I’ve started to have inklings on the food industry, the social media landscape, and our vision.

Plus, I’ve started to feel a bit like an AI version of myself. I still love what we do and our clients but I didn’t feel like I was really f*cking going for it in the way that really lit me up. In the way that I teach and the way that I coach.

I feel like I’ve been showing up in specific lanes when it comes to being here and our business.

Ultimately, it made me disconnected from my work, my purpose, my vision, and my team.

It has been feeling like there’s a disconnect with what I believe when it comes to marketing and showing up and the work we do and it’s no one’s fault.

It just requires time to get organized, to allow it to come, and to let go of what we’ve built.

This has been a really interesting, profound, and transformative year for me and to be honest it’s been fucking beautiful but also really challenging because I couldn’t just coast while I figured everything out.

I can tell you that I’m hearing this A LOT from my fellow entrepreneurs in the food industry who feel disillusioned with the industry, government support, and big retail.

So if this resonates, you’re not alone.

You’ve probably noticed that I’ve taken a break posting. I’m still here. I’m in my stories but I’m in a bit of a rest period which to be honest is not comfortable for me.

We’re working on some big changes and I’m hoping to re-launch by the end of the year but I’m still not sure and I don’t know what exactly it will look like.

All I know is that whatever comes next needs to be really f*cking fun, inspiring, and bold...and it probably won’t be perfect at first or for a while.

Thank you to everyone for your love and support for these years.

💕Hope to see you soon.

Influencers, take note. This man is in demand. Al

Influencers, take note. This man is in demand.

Also, he really did like the wine he’s getting in this video! It was another he wasn’t super impressed with but I’m pretty sure he says that about my cooking too.

#feastoffields #influencermarketing #foodmarketing #cpg #foodbiz

“IT WAS A DISASTER.” I’ve heard this about

“IT WAS A DISASTER.”

I’ve heard this about so many marketing efforts but MOST of the time brands are throwing the baby out with the bath water.

People still say that right? Gen Z back me up here.

Anyways, let me explain.

Marketing is about momentum.

Sure there are rare times where one thing on its own drives sales but almost never.

Here’s what I mean. Let’s say you worked with some influencers but didn’t see any sales.

But with that campaign did you also:

😎Run an ad-campaign to re-target the audience that engaged with the influencer content?

😎Offer a special discount with a trackable code and send traffic to a landing page that aligned with the campaign?

😎Have your social page optimized to welcome the new traffic and have an email sequence ready to welcome new customers?

My point isn’t that everything needs to be complicated but that we usually execute these things on their own expecting results and we need to think about if they are simply generating or enhancing momentum and then how you will best monetize that momentum.

And it’s never to late to go back to old campaigns and see if there’s anything you can still do to make the most of it. See who engaged with old campaigns, who opened emails, and who requested a sample.

You probably didn’t fail, you likely were just missing a couple of other pieces.

But if you did all that and still had a campaign tank, I feel you. Feel free to join me in a meltdown.

#marketingcoach #marketingagency #digitalmarketingagency #vancouver

🫣Easier said than done. I know. But if someth

These rules have never let me down and even if you

Did you also know Chat GPT can do your birth chart

Did you also know Chat GPT can do your birth chart!?!?

Ok you might end up down a rabbit hole but some of these are serious game-changers when it comes to organizing your thoughts and creating content.

#chatgpt #marketingdigital #cpg #onlinemarketing #digitalmarketingagency

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