✨ SOCIAL MEDIA AUDIT ✨
Trust me, it’s more fun than it sounds.
Last week in our membership for food entrepreneurs, we not only went over auditing your social media channels and but also what is trendy now, what HAS always worked and what WILL always work.
My goal was to ensure that these foodpreneurs know how to audit their social today or in five years. Because I can teach them trends but what’s really useful is how to look critically at the purpose and goals of each of their channels.
So, what always works?
💥 Collab content always performs the best; you’re able to share an audience of shared interests.
💥 Newsjacking. Try taking advantage of current news and topics and integrate it into your content. (Is there a way to tie in your content to Beyonce’s new country album?!?)
💥 A really, really great giveaway. Yes these are still effective for reaching new people but you want to make the most of new traffic. We’ve been using an app like Many Chat to collect emails from people who enter and send them a coupon or an offer.
I think social media has never been more crowded, but it’s also never been more dynamic or exciting!
I know after doing this lesson I’m due for my own audit!