I LOVE being a guest on industry podcasts! I mean I love talking shop but it’s such an easy and long-term marketing investment that can yield results even YEARS after you do it.
It can pay off for years: Besides the fact that its generally a really fun experience, being a guest on a podcast can pay dividends for YEARS. Depending on your topic, people can find your episode years after it’s published. I know because I’ve gotten new clients from really old podcast episodes.
Here’s how to get on podcast to promote yourself, your business, and build your personal brand:
FIRST: Make a list of podcasts you’d like to be on by searching interests and topics.
Listen Up: Make sure you listen to at least 2 episodes and look at episodes from at least the last 2 years to ensure your topic fits, that it would be of value to their audience, and that is hasn’t been covered before. Confirm that the podcast has guests (some don’t).
The Pitch: Find the email of the producer/host of the show and make sure your email includes:
- An introduction with their name
- A reference to at least one episode to demonstrate you’ve done your homework and know your value to their audience
Don’t Forget: Include 2-3 ideas of topics that you can discuss and why it would be interesting and helpful to their audience. If possible, include links to articles or other podcasts where you’ve educated on this topic
If You Can: Do whatever you can to make it personal and thoughtful. That could include references to their Instagram posts or a project they’ve worked on. The point is to stand out but also showcase that you’ve done your homework. Make sure you include your website and social links.
✨ I usually have a 30% success rate for outreach so keep that in mind.