Not sure how to take advantage of some of 2024’s biggest trends? Here are some ideas for your own brand. And for anyone looking for marketing strategies specializing in food brands, make sure to follow me and sign up for our newsletter!
Hyper Personalization:
🍋 This can be anything from a personalized recommended shopping list to a personalized video answering a thoughtful customer review.
🍋 Think of hyper-personalization by segmenting your email lists, your ads, or your offers!
UGC (User-generated content):
🍋 The best partnerships are the ones that go beyond a one-off. How can you work with influencers in the long-term for organic and paid content?
🍋 How can you create something truly unique to bring more people into your funnel? Maybe it’s exclusive content for your newsletter or an event.
Bold Stake in the Ground:
🍋 Audiences are looking for brands that stand for something! Make sure your purpose and vision is clear.
🍋 It should be obvious who you’re for and who you’re not. You should be repealing as much as you are appealing.
Tread Every Platform like a Search Engine:
🍋 Audiences are using almost every platform like a search-engine, use keywords in your posts and in your bio.
🍋 Look up long-form questions to include that you can answer and think about what problem you can solve and how people are searching for it.
What other 2024 trends are you excited for?
We go even deeper into these trends and more in our monthly membership!