“IT WAS A DISASTER.”
I’ve heard this about so many marketing efforts but MOST of the time brands are throwing the baby out with the bath water. People still say that right? Gen Z back me up here.
Anyways, let me explain. Marketing is about momentum. Sure there are rare times where one thing on its own drives sales but almost never.
Here’s what I mean. Let’s say you worked with some influencers but didn’t see any sales.
But with that campaign did you also:
😎 Run an ad-campaign to re-target the audience that engaged with the influencer content?
😎 Offer a special discount with a trackable code and send traffic to a landing page that aligned with the campaign?
😎 Have your social page optimized to welcome the new traffic and have an email sequence ready to welcome new customers?
My point isn’t that everything needs to be complicated, but that we usually execute these things on their own expecting results. We need to think about if they are simply generating or enhancing momentum and then how you will best monetize that momentum.
And it’s never to late to go back to old campaigns and see if there’s anything you can still do to make the most of it. See who engaged with old campaigns, who opened emails, and who requested a sample.
You probably didn’t fail, you likely were just missing a couple of other pieces.
But if you did all that and still had a campaign tank, I feel you. Feel free to join me in a meltdown.