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Piquant Marketing

We were ready for a big change

Client

Piquant Marketing

Service

  • Branding
  • Logo Design
  • Digital Assets
  • Website

First Steps

All of us at Piquant Marketing knew we needed a full on rebrand including a completely new website to showcase their capabilities and draw in a larger audience.
Piquant needed something that would reflect where they were at professionally. Our previous logo, branding, and site were created when the company was formed years ago. We had come a long way since then, especially in terms of design. The PQ team worked to come up with new branding inspired by the owners high energy and upbeat personality.
Piquant came up with everything from the illustrations and colour pallet to the striking digital assets.

Goals

When PQ began our rebrand, we had these goals in mind:
  • A logo that felt current
  • A gorgeous website
But along the way we added a few more goals:
  • Show stopping digital assets to bring the new branding to life everywhere it would be used.
  • Design that highlighted the talent of the team
  • Branding that captured the owner's energy

Our PQ Team was broken into the following teams:

Branding

Piquant wanted to make the owner's outgoing personality felt throughout the branding. Bold, bight, fun, and upbeat. So we combined brilliant, saturated colours with fun, in your face typography to capture the feel.

Logo Design

We kept the original lemon trademark to create consistency, but used bold lettering and colouring to create the right vibe with the icon and wordmark. Unique illustrations were designed in the same bright palette with bright colours evocative of both summer and the tropics. They combined elements showcasing food itself as well as the warmth of the team's personality.

Digital Assets

To maintain a consistent feel, we created digital assets with the illustrations, the logo, and wordmark in a variety of colour options. . We played with matching colours and drawings to make sure that bold presence was felt throughout all our assets.

Website

We worked to combine photography with our illustrations to create a unique and larger than life feel. While still focusing on SEO and other features to not only increase traffic to the PQ site, but to keep people there longer. Site traffic as been up YOY an average of 250%

We received consistent positive feedback from peers, clients, and stakeholders

Results

250% Increase in traffic

High rate of user satisfaction

More design options and freedom

Throughout the entire branding process, so much of the team was involved in the work that it really felt collaborative and unique to us. People felt heard, it made a huge difference in a great final product.

– Lynn, VP for Piquant Marketing

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