💸 Events can be expensive and take over your life. So why bother? Because events can reap a ton of long-term rewards for your brand. There’s a reason brands like Lululemon still do their marathon every year.
Because you’re creating deeper loyalty in person. You’re able to get unparalleled customer research because you can observe what people are saying, where they are hesitating, and what they love. Trust what people do, not what they say.
✨ You should also be building your email list, connecting on a deeper level with your VIP stakeholders, and building other contacts like ambassadors or influencers.
And you should be adding a touchpoint so that you’re reaching new people beyond your usual social media and newsletter efforts. It could be where you’re showing up that has new traffic or the PR you’re getting with your event but it should have a really wide reach to get more people into your funnel.
Remember that above all you need a follow-up plan!