As a marketing coach, I often see how business owners are f*cking up their marketing. It’s easier said than done. I know.
Here are 6 of the most common ways that, as a business owner, you could be messing up your marketing:
🌟 They don’t see results immediately with things like social media, so they go back to what they were doing before.
🌟 There is a fear of alienating potential customers so their marketing is bland and ends up appealing to no one.
🌟 Their ‘why’ has become diluted or confused with their sales goals. No one gets passionate about a brand whose soul is making money.
🌟 They have a set idea in their mind as to how social media or certain marketing channels should work so they don’t play.
🌟 Trying to get successful somewhere that drains their soul. If you hate Instagram, focus on something else.
🌟 Getting overwhelmed with change and going back to what they were doing. It’s a constant process but you got this. Keep levelling up!
If something isn’t working then what do you have to lose right? Great marketing takes trusting the process, it takes risk, it takes FUN, and getting uncomfortable.